Management information and market intelligence

Continuously mapping out the economic, social, political, legal and regulatory variables is the best way of producing the ideas and knowledge that can be transformed into foundations for the construction of consistent strategies. Our team has been trained to maintain a clear view of the global picture and of those scenarios that are of interest to our clients; this leads us to have a focused, integrated and proactive action approach.  

The result of this is our periodic publication of analytical information, such as:

·      IC Digital Index – sector indices showing the presence of companies, products or brands in the social networks

·      IC Crisis Index – indices relating to corporate crises, as published in the Brazilian press

·      Brazil Information Bulletin – a quarterly analysis that indicates what Brazil’s image abroad is like, taken from a daily monitoring of 15 international publications

·      Guides – on topics of great relevance; they present both qualitative and quantitative surveys that have national and international scope

Our clients are offered this information at no additional cost, as part of our commitment to generating knowledge and developing Brazilian society.

IVR Media

Developed jointly by Imagem Corporativa and Datafolha, the Media Visibility and Reputation Index (IVR Mídia) is an exclusive and differentiated system. Based on statistical analysis it measures the exposure and reputation of companies, brands, products and services in the different media: printed, electronic and digital.

IVR Mídia was prepared on the basis of a survey carried out by the Datafolha Institute with 150 opinion formers and/or decision makers in the production sector, political circles, the press, non-governmental organizations and other civil society links. The objective of the survey was to assess the quality and relevance of the Brazilian media and its impact on the image of companies and products. The methodology offers objective parameters for measuring relationship activities with the media and social networks, thereby guaranteeing an accurate result that is free of any subjectivity.