THE PROBLEM

Resolution n. 543 of the National Traffic Council (Contran) brought the simulator of vehicular direction to the center of the debate on traffic in Brazil. From 2016, the adoption of the equipment would become mandatory throughout the national territory.
The measure resulted in changes in the processes of obtaining the driver's license, difficulties of adaptation of the driving schools, protests of unions, distrust of students and problems with the implementation of the simulators

THE CHALLANGE

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What is a driving simulator for? Will this really help to train better drivers?
This was the main question that we needed to answer by positioning the ProSimulador company, of the Tecnowise Group, in the press and educating the general public about the importance and usefulness of vehicle driving simulators.
Throughout the year we noticed how crucial is the equipment in several aspects of driver training and how it can be used not only for training but for improving traffic conditions
 

THE SOLUTION

Part of the press work consisted in monitoring this process, focusing on the adaptation of cities, driving schools and drivers to the device.
Over time, the debate focused on its usefulness as a tool for preparing drivers, as a safety mechanism and as a complement to practical teaching.
However, there was still a need to construct positive pitches that were not related to educational measures, nor were they reactions to the adoption of equipment.
Adopting new approaches was a way of keeping the simulator in the press, but through other subjects, that would raise the attention of the press on topics such as traffic safety, drinking and driving, cares that drivers must take before travels, etc.

 

RESULTS

The press came to better understand key concepts and used the simulator as an illustrative mechanism of risk situations and defensive driving.
The fruits of this work included formation of opinion, clarification on the impacts of the adoption of the simulator on obtaining the driver's license, educational campaigns, interviews of specialists, among other approaches.
We are proud to be able to count 661 positive mentions in the press throughout 2016.
There were more than 100 materials produced, among notes of clarification, releases, articles and suggestions of pitches.
The simulator was on air in the main TV stations of the country, several radio transmitters and dozens of printed and electronic publications in 26 states of Brazil and the Federal District.
In the end, we realized that the fundamental question had been answered, gaining contours of positioning and provoking a profound transformation in the way of understanding the role of the simulator in several important issues for the construction of traffic in Brazil.