The Internet scenario is increasingly ubiquitous, and is a variable that the agency exploits based on a company’s complex relationship with its stakeholders in an environment where information flows globally and in real time.
IC Digital is Imagem Corporativa center to operate transversally and identify digital corporate communication solutions. Among other activities, IC Digital:
. Creates and provides Web tools that comply with customer’s culture, and meets its in-house and external communication needs (blogs, discussion forums, viral spreading of institutional messages);
. Conducts Web researching – Quantitative and analytical monitoring of the company’s presence or themes in the Web’s social networks (blogs, Web sites, hot sites, virtual communities, video portals, etc.);
. Develops platforms to train executives remotely;
. Creates Web solutions to monitorpotential risks, prevent and manage crisis, and manage media relationships.
• The interest of Web surfers for the Web’s social networks increases continuously
• More and more consumers use the Web to express their opinions on specific subjects, industries, companies and products.
• On the Internet, official news is mixed with rumors and personal perceptions. Many times, companies inattentive to this reality can have their reputation unjustly tainted.
• Attentive to this scenario, IC Digital produces the IC Digital Index, a monthly analysis of how the different domestic industries are present in the Web’s social networks. The study indentifies positive and negative aspects that are related to these industries and their key players.
• By using the VPM (Visibility on Personal Media) Tool, which an IC Digital team developed, the index cross-references quantitative and qualitative information on the company’s presence in Web sites, hot sites, virtual communities, blogs, photoblogs, video blogs and other Internet media, with the objective aspects of the company’s presence in the markets where it operates. The adopted metrics enables us to closely track how the image of companies and industries evolves on the Web.
• The industries that IC Digital Index maps includes: automotive, banking, wireless and wireline telephony, retail, aviation, cosmetics, beverages, mobile device manufacturers, and pension funds. The studies for each one of these sectors are periodically updated.
• Produced since January 2007, IC Digital Podcasting is an audio newsletter on a Web platform, which features interviews with leaders of the corporate and communication worlds.
IC Digital Index
