Information Management and Market Intelligence
• The increasing competition from both traditional competitors and new players requires from companies a continuous critical reading of different scenarios.
• Surveys, analyses, measurements and exclusive contents can reinforce an organization strategic position whether by previously identifying trends or by consolidating information that, when seen as a whole, translate into highly
Corporate Communication Strategic Consulting Services
This is an activity that Imagem Corporativa carries out by focusing our customer’s key executives who are the leaders of change processes. The objective is to design consistent positioning and/or repositioning programs for companies within a globalized and competitive scenario.
Legal and competitive disputes, mergers and acquisitions projects, and processes that redefine the company operations on the market are some examples of scenarios where we provide strategic communication consulting services. Such actions ensure improved consistency and credibility for change processes.
Relationships with the Press and Social Web Spaces
Newspapers, magazines, radio stations, television networks, news agencies, real-time services and the Internet with contents that are potentiated in a technology convergent scenario, more and more impact any organization’s activities. Imagem Corporativa provides services in this field based on our experience with the domestic and international media. Focus, agility and fine-tuning with customer’s principles are our premises to perform this activity.
Web social spaces (blogs, virtual communities, wikies, and discussion forums) are variables that expand debates on the most diversified subjects of the corporate universe. This forces companies, entities and organizations to monitor this new frontier, and create specific strategies to operate in this new scenario. Through our
IC Digital center Imagem Corporativa carries out differentiated works in this context, including monitoring activities to ensure ongoing assessment of the company’s image and reputation.
Public Corporate Relationships
Corporate activities assume a vast number of relationships with customers, suppliers and other business partners, industry regulation authorities, and the different branches of the constituted powers. It is any organization’s mission to seek the best means to organize such relationships in a productive fashion to ensure focus and clear messages that enable the right perception of how it is performing.
Imagem Corporativa acts as a partner of its customers to generate positive perceptions from all stakeholders.
In-House Communication
Building a solid image for external audiences largely depends on how successful the in-house communication is. This means the organization needs to clearly convey to its collaborators its missions, values and principles. If this task succeeds, it potentiates competiveness and contributes to an appropriate team work in every level. For this reason the communication dedicated to in-house audiences should be regarded as a strategic variable, and the subject of specific programs.
Imagem Corporativa creates focused and productive options in this context by using resources like newspapers, reports, newsletters (including on-line newsletters), blogs and podcasts, among other tools.
Workshops: Media Training, Crisis Prevention & Management, Communication as a Leadership, Image & Reputation Tool
Media Training
This activity shows the press dynamics under a practical and objective perspective, and addresses the best practices to interact with opinion makers. Tailor-made programs for each customer include presentations of case studies, exercises and simulations, and they assure the improvement of those who are in charge of conveying their organization’s visions and concepts to external audiences.
Imagem Corporativa professionals have trained Brazilian and international companies’ spokespeople for 15 years.
Crisis Prevention & Management
Uncommon situations can rapidly turn into emergency or crisis situations. Imagem Corporativa has developed a workshop characterized by a highly practical nature, including exercises and simulations that enable executives to manage sensitive and/or crisis situations, and foster a prevention culture within the organization.
Leadership Communication
Besides interacting with opinion makers, executives in leading positions have the mission to efficiently communicate with the organization’s stakeholders (in-house teams, customers, suppliers, business partners, industry associations, regulation agencies, NGOs, authorities, community, etc.). Their presence is often a highlight at in-house meetings and lectures, external presentations and negotiations.
It is for this reason that it is essential that these executives continuously develop creative and effective approaches to further their communication skills. Imagem Corporativa workshops include specific modules that are based on customer needs. They aim to strengthen the leader’s credibility, and potentiate the success of the actions that are carried out under the leader’s command.
Communication Workshop for Presentations
Good communication is essential for any business presentation and meeting. The Communication Workshop for Presentations was created to meet any company’s increasing demand for programs that optimize their executives’ performance in collective environments. The workshop includes interaction simulations, techniques to conduct presentations, as well as gesture, posture and voice tips.
Structured Communication Programs for Crisis Prevention & Management
Risk, emergency and crisis situations can occur in any company, significantly contaminate its image and reputation, and in result, harm business. Therefore, a company has to be prepared to face such challenging moments, and maintain intact its competitive capability on the market.
Imagem Corporativa professionals design communication processes to detect vulnerabilities, avoid negative occurrences or diminish their impact.
When required in such situations, Imagem Corporativa can operate in partnership with international organizations like Institute for Crisis Management (ICM) in the United States, and agencies connected to Public Relations Organization International (PROI).
Publications
Imagem Corporativa professionals have experience in the most varied kinds of business and corporate publications. The agency has every necessary tool to produce business newspapers, newsletters and magazines.
Imagem Corporativa also coordinates the preparation of financial and social-environmental reports, books to celebrate special corporate events, as well as other publications.
